A survey conducted among Chinese millionaires in early 2024 revealed that around 62 percent of respondents chose Sanya as their preferred domestic travel destination. This destination was most popular among 56 percent of respondents in a similar survey a year earlier.
Leading domestic travel destinations of Chinese millionaires as of 2024
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Leading domestic travel destinations of Chinese millionaires as of 2024
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among high net worth individuals with personal assets over ten million yuan; multiple answers were allowed
Supplementary notes
The survey was conducted among 750 respondents with personal assets of over ten million yuan. 47 percent of respondents were from tier-1 cities, 53 percent were from new tier-1 and tier-2 cities. The respondents' average age was 36 years old, and the average household assets of respondents were 45 million yuan. The average number of real estate owned by respondents was three, and the average living space was 270 square meters.
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Hurun Research Institute. (March 29, 2024). Leading domestic travel destinations of Chinese millionaires as of 2024 [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/260741/major-domestic-travel-destinations-of-chinese-millionaires/
Hurun Research Institute. "Leading domestic travel destinations of Chinese millionaires as of 2024." Chart. March 29, 2024. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/260741/major-domestic-travel-destinations-of-chinese-millionaires/
Hurun Research Institute. (2024). Leading domestic travel destinations of Chinese millionaires as of 2024. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/260741/major-domestic-travel-destinations-of-chinese-millionaires/
Hurun Research Institute. "Leading Domestic Travel Destinations of Chinese Millionaires as of 2024." Statista, Statista Inc., 29 Mar 2024, https://www.statista.com/statistics/260741/major-domestic-travel-destinations-of-chinese-millionaires/
Hurun Research Institute, Leading domestic travel destinations of Chinese millionaires as of 2024 Statista, https://www.statista.com/statistics/260741/major-domestic-travel-destinations-of-chinese-millionaires/ (last visited February 18, 2025)
Leading domestic travel destinations of Chinese millionaires as of 2024 [Graph], Hurun Research Institute, March 29, 2024. [Online]. Available: https://www.statista.com/statistics/260741/major-domestic-travel-destinations-of-chinese-millionaires/
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