Distribution of advertising spending in Chile 2023, by medium

Published by
J. G. Navarro,
Jan 31, 2024
In 2023, the internet alone accounted for over half (or 51.1 percent) of advertising revenues in Chile. Free TV and out-of-home (OOH) media followed, with shares of around 25 and 10 percent, respectively. Cinema, the internet, and OOH were among Chile's fastest-growing ad media in 2023.

Distribution of advertising spending in Chile in 2023, by medium

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Release date

January 2024

Region

Chile

Survey time period

2023

Special properties

based on nominal values; excluding agencies' fees and value-added tax (VAT)

Supplementary notes

Percentage points exceeding 100 are probably due to rounding.

Conducting sources included Admetricks, IAB Chile, and data sent by AAM members.

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Overview

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Creative rankings

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Brand rankings

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Advertising in ChileSocial media usage in ChileAdvertising worldwideInternet usage in ChileE-commerce in Chile
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