Change in advertising spending in Chile 2023, by medium

Published by
J. G. Navarro,
Jan 31, 2024
In 2023, cinema was the fastest-growing advertising medium in Chile, recording an increase of over 166 percent in ad spending following its first post-pandemic years. Out-of-home (OOH) media and the internet followed, with growth rates of 9.6 and 9.4 percent, respectively. Overall, Chile's annual ad spend growth rate decelerated in 2023.

Change in advertising spending in Chile in 2023, by medium

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Release date

January 2024

Region

Chile

Survey time period

2023

Special properties

based on nominal values; excluding agencies' fees and value-added tax (VAT)

Supplementary notes

Conducting sources included Admetricks, IAB Chile, and data sent by AAM members.

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Advertising in ChileSocial media usage in ChileAdvertising worldwideInternet usage in ChileE-commerce in Chile
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