Federica Laricchia
Research expert covering the global consumer technology industry
Get in touch with us nowMarket share held by smartphone OS in Italy 2020-2023, by month
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More Italian smartphones use Android as an operating system than any other operating system, well ahead of iOS. As of Mar 2023, almost 78 percent of Italian smartphones run on Android, ahead of the 22 percent running on iOS.
Manufacturer shares in Europe
Statistics covering the market shares by operating system tend to show Android in a commanding position, simply due to the sheer number of manufacturers creating android devices. At the European level, the market share held by Apple, and the largest two manufacturers of Android-based devices, are more even. During the first quarter of 2021, 37 percent of devices shipped in Europe were Samsung devices, 24 percent were Apple devices, and 19 percent were Xiaomi devices. Shipments of Huawei devices have been significantly reduced following restrictions on the relationship between themselves and Google.
Google Play Store activity in Italy
Figures covering downloads from the Google Play Store, the app marketplace for Android devices, provide insight into how Android devices are used in Italy. As of April 2021, the second-hand fashion app Vinted was the app Italians downloaded the most, registering almost 653 thousand downloads. Other popular apps included Crash Bandicoot and Telegram as well as other gaming and shopping apps. Coin Master generated more revenue than any other app during April 2021, bringing in close to 7.3 million U.S. dollars . In fact, all the highest-grossing apps in Italy that month were gaming apps.
Manufacturer shares in Europe
Statistics covering the market shares by operating system tend to show Android in a commanding position, simply due to the sheer number of manufacturers creating android devices. At the European level, the market share held by Apple, and the largest two manufacturers of Android-based devices, are more even. During the first quarter of 2021, 37 percent of devices shipped in Europe were Samsung devices, 24 percent were Apple devices, and 19 percent were Xiaomi devices. Shipments of Huawei devices have been significantly reduced following restrictions on the relationship between themselves and Google.
Google Play Store activity in Italy
Figures covering downloads from the Google Play Store, the app marketplace for Android devices, provide insight into how Android devices are used in Italy. As of April 2021, the second-hand fashion app Vinted was the app Italians downloaded the most, registering almost 653 thousand downloads. Other popular apps included Crash Bandicoot and Telegram as well as other gaming and shopping apps. Coin Master generated more revenue than any other app during April 2021, bringing in close to 7.3 million U.S. dollars . In fact, all the highest-grossing apps in Italy that month were gaming apps.
