Grammy Awards TV ratings 2014-2021, by age group
According to data gathered after the broadcast, the 63rd Grammy Awards in 2021 were watched by just 2.1 percent of adults aged 18 to 49 living in TV households. Ratings among this demographic have more than halved since 2020, and other awards shows such as the Oscars, the Golden Globes, and MTV's Video Music Awards have also suffered viewer losses in the past.