Average cost of a TV commercial during the Grammy Awards 2010-2019
When CBS network broadcasted the 61th Annual Grammy Awards in 2019, it cost advertisers an average of 720 thousand U.S. dollars to air their 30-second commercials during the event. One year earlier, the average price for a commercial running throughout the Grammys broadcast exceeded the one million dollar mark for the second time in history.
Grammys viewership and audience potential
After the success of 2012 when 39 million people tuned into the 54th Annual Grammy Awards ceremony, viewership figures gradually began to decline. In 2019 only 17.9 million people viewed the broadcast, and a year later the figures dropped by close to 1.5 million. Subsequently, studies have shown that the U.S. public has its doubts about the Grammy Awards with almost half of respondents questioning the relevance of the event. A third of surveyed Americans said that they had neither heard of, read about or seen the 2019 broadcast at all, evidencing the Grammys’ waning popularity among today’s audiences. However, advertisers do not give up hope, and for a good reason too. For now, the ad revenue generated by the Grammys' broadcasts seems so to be growing, with 2020 figures amounting to 110 million U.S. dollars, indicating that this particular awards ceremony still remains profitable.
Grammys viewership and audience potential
After the success of 2012 when 39 million people tuned into the 54th Annual Grammy Awards ceremony, viewership figures gradually began to decline. In 2019 only 17.9 million people viewed the broadcast, and a year later the figures dropped by close to 1.5 million. Subsequently, studies have shown that the U.S. public has its doubts about the Grammy Awards with almost half of respondents questioning the relevance of the event. A third of surveyed Americans said that they had neither heard of, read about or seen the 2019 broadcast at all, evidencing the Grammys’ waning popularity among today’s audiences. However, advertisers do not give up hope, and for a good reason too. For now, the ad revenue generated by the Grammys' broadcasts seems so to be growing, with 2020 figures amounting to 110 million U.S. dollars, indicating that this particular awards ceremony still remains profitable.
