Leading sports media companies on social media in the U.S. 2020, by actions

Published by
Stacy Jo Dixon,
Mar 22, 2022
In 2020, ESPN was the most popular sports media company in the United States with 4.2 billion cross-platform actions on social media brand content. Turner Sports was second with 3.9 billion social media actions on brand-owned content.

Leading sports media companies in the United States on social media in 2020, by user engagement (in million actions)

CharacteristicNumber of actions in millions
ESPN 4,200
Turner Sports 3,900
Barstool Sports 1,300
Overtime Sports Inc. 512.3
Wave 471.2
ClutchPoints Inc. 372.9
the Score 341.6
Ballislife LLC 314.2
ViacomCBS 289.1
Slam 272.5
Showing entries 1 to 10 (10 entries in total)
Created with Highcharts 7.2.2Number of actions in millions4,2004,2003,9003,9001,3001,300512.3512.3471.2471.2372.9372.9341.6341.6314.2314.2289.1289.1272.5272.5ESPNTurner SportsBarstool SportsOvertime Sports Inc.WaveClutchPoints Inc.the ScoreBallislife LLCViacomCBSSlam
02505007501,0001,2501,5001,7502,0002,2502,5002,7503,0003,2503,5003,7504,0004,2504,5004,750

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Release date

February 2021

Region

United States

Survey time period

2020

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total cross-platform actions on Facebook, Twitter and Instagram; only includes primary brand pages

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