It was calculated that on 2019, the consumer packed good industry in the United States spent 18.44 billion U.s dollars on digital advertising in the country. It is further projected that the spending would grow in the following years to reach 22.6 billion U.S. dollars in 2021.
CPG and consumer products industry digital advertising spending in the United States from 2016 to 2021
(in billion U.S. dollars)
includes advertising that appears on desktop and latop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms
Supplementary notes
* Forecast. Figures for periods prior to 2017 come from previous reporting.
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eMarketer. (September 10, 2020). CPG and consumer products industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/260088/cpg-und-consumer-products-industry-digital-ad-spend-in-the-us/
eMarketer. "CPG and consumer products industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars)." Chart. September 10, 2020. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/260088/cpg-und-consumer-products-industry-digital-ad-spend-in-the-us/
eMarketer. (2020). CPG and consumer products industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/260088/cpg-und-consumer-products-industry-digital-ad-spend-in-the-us/
eMarketer. "Cpg and Consumer Products Industry Digital Advertising Spending in The United States from 2016 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Sep 2020, https://www.statista.com/statistics/260088/cpg-und-consumer-products-industry-digital-ad-spend-in-the-us/
eMarketer, CPG and consumer products industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/260088/cpg-und-consumer-products-industry-digital-ad-spend-in-the-us/ (last visited November 12, 2024)
CPG and consumer products industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars) [Graph], eMarketer, September 10, 2020. [Online]. Available: https://www.statista.com/statistics/260088/cpg-und-consumer-products-industry-digital-ad-spend-in-the-us/
