Market analyses show that the digital advertising expenditures of the financial services industry in the United States reached 21 billion U.S dollars in 2020. This figure is forecast to further grow to 30.75 billion dollars by the end of 2023.
Financial services industry digital advertising spending in the United States from 2016 to 2023
(in billion U.S. dollars)
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Financial services industry digital advertising spending in the United States from 2016 to 2023
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
includes advertising that appears on desktop and latop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms
Supplementary notes
* Forecast. Figures for periods prior to 2019 come from previous reporting.
Learn more about how Statista can support your business.
eMarketer. (June 1, 2021). Financial services industry digital advertising spending in the United States from 2016 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 31, 2025, from https://www.statista.com/statistics/260086/financial-industry-digital-ad-spend-in-the-us/
eMarketer. "Financial services industry digital advertising spending in the United States from 2016 to 2023 (in billion U.S. dollars)." Chart. June 1, 2021. Statista. Accessed March 31, 2025. https://www.statista.com/statistics/260086/financial-industry-digital-ad-spend-in-the-us/
eMarketer. (2021). Financial services industry digital advertising spending in the United States from 2016 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 31, 2025. https://www.statista.com/statistics/260086/financial-industry-digital-ad-spend-in-the-us/
eMarketer. "Financial Services Industry Digital Advertising Spending in The United States from 2016 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 1 Jun 2021, https://www.statista.com/statistics/260086/financial-industry-digital-ad-spend-in-the-us/
eMarketer, Financial services industry digital advertising spending in the United States from 2016 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/260086/financial-industry-digital-ad-spend-in-the-us/ (last visited March 31, 2025)
Financial services industry digital advertising spending in the United States from 2016 to 2023 (in billion U.S. dollars) [Graph], eMarketer, June 1, 2021. [Online]. Available: https://www.statista.com/statistics/260086/financial-industry-digital-ad-spend-in-the-us/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
