Market analyses show that the digital advertising expenditures of the financial services industry in the United States reached 21 billion U.S dollars in 2020. This figure is forecast to further grow to 30.75 billion dollars by the end of 2023.
Financial services industry digital advertising spending in the United States from 2016 to 2023
(in billion U.S. dollars)
includes advertising that appears on desktop and latop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms
Supplementary notes
* Forecast. Figures for periods prior to 2019 come from previous reporting.
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eMarketer. (June 1, 2021). Financial services industry digital advertising spending in the United States from 2016 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/260086/financial-industry-digital-ad-spend-in-the-us/
eMarketer. "Financial services industry digital advertising spending in the United States from 2016 to 2023 (in billion U.S. dollars)." Chart. June 1, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/260086/financial-industry-digital-ad-spend-in-the-us/
eMarketer. (2021). Financial services industry digital advertising spending in the United States from 2016 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/260086/financial-industry-digital-ad-spend-in-the-us/
eMarketer. "Financial Services Industry Digital Advertising Spending in The United States from 2016 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 1 Jun 2021, https://www.statista.com/statistics/260086/financial-industry-digital-ad-spend-in-the-us/
eMarketer, Financial services industry digital advertising spending in the United States from 2016 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/260086/financial-industry-digital-ad-spend-in-the-us/ (last visited December 21, 2024)
Financial services industry digital advertising spending in the United States from 2016 to 2023 (in billion U.S. dollars) [Graph], eMarketer, June 1, 2021. [Online]. Available: https://www.statista.com/statistics/260086/financial-industry-digital-ad-spend-in-the-us/
