The statistic presents data on the use of Facebook 'sponsored stories' among marketers and media executives who subscribe to the American magazine 'Advertisign Age' as of January 2013. During the survey, nearly 30 percent of the respondents stated they had used a sponsored story in a marketing campaign.
Have you used a 'sponsored story' in a campaign on Facebook?
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Share of respondents
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The source does not provide information on the type of survey used or the origin of the respondents. The survey was carried among subscribers of the American magazine 'Advertising Age'. Percentage points missing to 100 percent are likely due to rounding.
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Advertising Age. (February 25, 2013). Have you used a 'sponsored story' in a campaign on Facebook? [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/259962/use-of-facebook-sponsored-stories-among-marketers/
Advertising Age. "Have you used a 'sponsored story' in a campaign on Facebook?." Chart. February 25, 2013. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/259962/use-of-facebook-sponsored-stories-among-marketers/
Advertising Age. (2013). Have you used a 'sponsored story' in a campaign on Facebook?. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/259962/use-of-facebook-sponsored-stories-among-marketers/
Advertising Age. "Have You Used a 'sponsored Story' in a Campaign on Facebook?." Statista, Statista Inc., 25 Feb 2013, https://www.statista.com/statistics/259962/use-of-facebook-sponsored-stories-among-marketers/
Advertising Age, Have you used a 'sponsored story' in a campaign on Facebook? Statista, https://www.statista.com/statistics/259962/use-of-facebook-sponsored-stories-among-marketers/ (last visited July 27, 2024)
Have you used a 'sponsored story' in a campaign on Facebook? [Graph], Advertising Age, February 25, 2013. [Online]. Available: https://www.statista.com/statistics/259962/use-of-facebook-sponsored-stories-among-marketers/