The statistic presents marketrs' and media executives' opinion on Facebook advertising return on investment as compared to ROI generated by other online platforms. During the survey carried out in January 2013 among the subscribers of an American advertising magazine, over 29 percent found ROI generated by Facebooks ad was inferior to the ROI generated by other platforms such as Google or Yahoo.
How would you compare your Facebook ROI to other platforms, like Google or Yahoo?
The source does not provide information on the type of survey used or the origin of the respondents. The survey was carried among subscribers of the American magazine 'Advertising Age'. Percentage points missing to 100 percent are likely due to rounding.
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Advertising Age. (February 25, 2013). How would you compare your Facebook ROI to other platforms, like Google or Yahoo? [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/259951/facebook-ads-roi-compared-to-other-online-platforms-roi/
Advertising Age. "How would you compare your Facebook ROI to other platforms, like Google or Yahoo?." Chart. February 25, 2013. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/259951/facebook-ads-roi-compared-to-other-online-platforms-roi/
Advertising Age. (2013). How would you compare your Facebook ROI to other platforms, like Google or Yahoo?. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/259951/facebook-ads-roi-compared-to-other-online-platforms-roi/
Advertising Age. "How Would You Compare Your Facebook Roi to Other Platforms, like Google or Yahoo?." Statista, Statista Inc., 25 Feb 2013, https://www.statista.com/statistics/259951/facebook-ads-roi-compared-to-other-online-platforms-roi/
Advertising Age, How would you compare your Facebook ROI to other platforms, like Google or Yahoo? Statista, https://www.statista.com/statistics/259951/facebook-ads-roi-compared-to-other-online-platforms-roi/ (last visited November 22, 2024)
How would you compare your Facebook ROI to other platforms, like Google or Yahoo? [Graph], Advertising Age, February 25, 2013. [Online]. Available: https://www.statista.com/statistics/259951/facebook-ads-roi-compared-to-other-online-platforms-roi/
