Global gin market: leading brands based on sales volume 2023

Published by Jan Conway, Aug 9, 2024

In 2023, Ginebra San Miguel was by far the leading brand of gin worldwide, selling over 36 million 9 liter cases. Ranking second, Gordon’s sold seven million cases of the distilled alcoholic drink. Gin is often used for the favorite long drink ‘gin and tonic.’ 

Gin sales in the U.S.

In 2022, just under ten million 9 liter cases of gin were sold in the United States. Over the last decade and a half, the average American gin sales volume has noticeably decreased. In 2022, gin was frequently bought in retail. U.S. retail sales for gin reached just over three billion U.S. dollars, while supplier sale were just over the one billion U.S. dollar mark.

U.S. consumption

In 2022, American consumers drank a total of about 9.9 million 9 liter cases of gin. Similar to the decrease in sales volume, U.S. consumption numbers have also gone down since 2013. While gin is a beverage that is consumed all year long, the alcoholic drink is appreciated most during the summer months and in December.

Leading gin brands worldwide in 2023, based on sales volume (in million 9 liter cases)*

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Release date

June 2024

Region

Worldwide

Survey time period

2023

Supplementary notes

* Includes globally and regionally operating brands.

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