Smirnoff vodka was the leading global vodka brand in 2022, with a sales volume of about 28.1 million 9 liter cases. Vodka is a clear distilled alcoholic beverage with its origin in both Russia and Poland. Traditionally, it is made by distilling the liquid from fermented cereal grains or potatoes.
Vodka industry
As vodka is known for being flavorless, several brands have been experimenting with the production process by infusing and distilling it with different fruits and sugars. Vodka consumption has generally increased, possibly in part due to the increase in flavor range. The retail sales of vodka in the United States amounted to around 30 billion U.S. dollars in 2021. That year, the consumption of vodka in the country amounted to 79.99 million 9 liter cases. Smirnoff, one of the most traditional and well-known vodka brands, has introduced several flavored vodkas that are infused with Nordic berries, cranberry juice, ginger beer, and espresso, among other flavors. Smirnoff, now owned by the Biritish company Diageo and founded in Moscow by Pyotr Arsenievich Smirnov, is distributed in 130 countries. The brand invested around 20 million U.S. dollars on advertising in the United States. Absolut, the Swedish vodka brand, generated less than half of Smirnoff’s sales volume. The brand is known to collaborate with film directors and celebrities, such as Spike Jonze and Spike lee, for its marketing campaigns.
Leading vodka brands worldwide in 2022, based on sales volume
(in million 9 liter cases)
Characteristic
Sales volume in million 9 liter cases
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Drinks International. (June 30, 2023). Leading vodka brands worldwide in 2022, based on sales volume (in million 9 liter cases) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/259727/leading-vodka-brands-worldwide-based-on-sales-volume/
Drinks International. "Leading vodka brands worldwide in 2022, based on sales volume (in million 9 liter cases) ." Chart. June 30, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/259727/leading-vodka-brands-worldwide-based-on-sales-volume/
Drinks International. (2023). Leading vodka brands worldwide in 2022, based on sales volume (in million 9 liter cases) . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/259727/leading-vodka-brands-worldwide-based-on-sales-volume/
Drinks International. "Leading Vodka Brands Worldwide in 2022, Based on Sales Volume (in Million 9 Liter Cases) ." Statista, Statista Inc., 30 Jun 2023, https://www.statista.com/statistics/259727/leading-vodka-brands-worldwide-based-on-sales-volume/
Drinks International, Leading vodka brands worldwide in 2022, based on sales volume (in million 9 liter cases) Statista, https://www.statista.com/statistics/259727/leading-vodka-brands-worldwide-based-on-sales-volume/ (last visited July 22, 2024)
Leading vodka brands worldwide in 2022, based on sales volume (in million 9 liter cases) [Graph], Drinks International, June 30, 2023. [Online]. Available: https://www.statista.com/statistics/259727/leading-vodka-brands-worldwide-based-on-sales-volume/