As of January 2023, Facebook was the most commonly used social media platform among marketers worldwide. According to a global survey, 89 percent of responding social media marketers used the network to promote their business, while another 80 percent did so via Instagram.
What are the benefits of social media marketing?
Over the past few years, social media marketing has become one of the most popular and successful forms of digital marketing. Thanks to the massive userbases of networks like Facebook and Instagram, advertisers can reach billions of potential customers at the click of a mouse. Among the many benefits of using social media platforms for business purposes, industry professionals particularly value the increased exposure for their brands and products, as well as the increased traffic on their websites.
Facebook remains the most important social media platform for many marketers
55% of the participants live in the US, 5% in the UK, 5% in Canada, 4% in India and 3% in Australia. For 43% of marketers surveyed, social media is their primary responsibility. And 63% of marketers work in B2C, 37% in B2B.
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Frankwatching. (June 20, 2023). Leading social media platforms used by marketers worldwide as of January 2023 [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/259379/social-media-platforms-used-by-marketers-worldwide/
Frankwatching. "Leading social media platforms used by marketers worldwide as of January 2023." Chart. June 20, 2023. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/259379/social-media-platforms-used-by-marketers-worldwide/
Frankwatching. (2023). Leading social media platforms used by marketers worldwide as of January 2023. Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/259379/social-media-platforms-used-by-marketers-worldwide/
Frankwatching. "Leading Social Media Platforms Used by Marketers Worldwide as of January 2023." Statista, Statista Inc., 20 Jun 2023, https://www.statista.com/statistics/259379/social-media-platforms-used-by-marketers-worldwide/
Frankwatching, Leading social media platforms used by marketers worldwide as of January 2023 Statista, https://www.statista.com/statistics/259379/social-media-platforms-used-by-marketers-worldwide/ (last visited September 15, 2024)
Leading social media platforms used by marketers worldwide as of January 2023 [Graph], Frankwatching, June 20, 2023. [Online]. Available: https://www.statista.com/statistics/259379/social-media-platforms-used-by-marketers-worldwide/