Sales share of the leading hair coloring brands in the U.S. 2020

Published by

Dec 7, 2022

In 2020, L’Oréal Superior Preference was the leading hair coloring brand for women in the United States, with a sales share of 12.47 percent. Ranked second, the Revlon Colorsilk Beautiful Color brand had a sales share of 9.54 percent that year.

Sales share of the leading hair coloring brands in the United States in 2020*

Characteristic	Share of sales
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Release date

May 2020

More information

Region

United States

Survey time period

52 week period ended February 23, 2020

Supplementary notes

*For the 52 week ending February 23, 2020.

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