The statistic presents data on the worldwide integration of social media into the marketing mix as of January 2016. During the survey, 11 percent of respondents stated they were not certain if they had integrated social media into their traditional marketing activities.
Share of global marketers who have integrated social media into their traditional marketing activities as of January 2016
Characteristic
Share of respondents
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Social Media Examiner. (May 15, 2016). Share of global marketers who have integrated social media into their traditional marketing activities as of January 2016 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/259340/integration-of-social-media-into-the-marketing-mix-worldwide/
Social Media Examiner. "Share of global marketers who have integrated social media into their traditional marketing activities as of January 2016." Chart. May 15, 2016. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/259340/integration-of-social-media-into-the-marketing-mix-worldwide/
Social Media Examiner. (2016). Share of global marketers who have integrated social media into their traditional marketing activities as of January 2016. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/259340/integration-of-social-media-into-the-marketing-mix-worldwide/
Social Media Examiner. "Share of Global Marketers Who Have Integrated Social Media into Their Traditional Marketing Activities as of January 2016." Statista, Statista Inc., 15 May 2016, https://www.statista.com/statistics/259340/integration-of-social-media-into-the-marketing-mix-worldwide/
Social Media Examiner, Share of global marketers who have integrated social media into their traditional marketing activities as of January 2016 Statista, https://www.statista.com/statistics/259340/integration-of-social-media-into-the-marketing-mix-worldwide/ (last visited July 27, 2024)
Share of global marketers who have integrated social media into their traditional marketing activities as of January 2016 [Graph], Social Media Examiner, May 15, 2016. [Online]. Available: https://www.statista.com/statistics/259340/integration-of-social-media-into-the-marketing-mix-worldwide/