Leading online destinations for U.S. beauty and personal care shoppers 2016

Where do you search for and purchase beauty and personal care products online?

CharacteristicShare of respondents
Amazon 69%
Sephora 41%
Ulta 37%
Walmart 36%
Macy's 33%
Walgreens 33%
CVS 25%
JCPenney 25%
eBay 17%
MAC Cosmetics 17%
Kohl's 15%
Dollar Tree 14%
Nordstrom 14%
Created with Highcharts 7.2.2Share of respondents69%69%41%41%37%37%36%36%33%33%33%33%25%25%25%25%17%17%17%17%15%15%14%14%14%14%14%14%AmazonSephoraUltaWalmartMacy'sWalgreensCVSJCPenneyeBayMAC CosmeticsKohl'sDollar TreeNordstromDrugstore.com
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%
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Source

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Release date

April 2017

Region

United States

Survey time period

October 2016

Number of respondents

80 respondents

Special properties

shopped for beauty products online at least once in the past 12 months

Method of interview

Online survey

Supplementary notes

Original question; Where do you search for and purchase beauty and personal care products online?

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