The statistic illustrates the distribution of marketers who believe that social media is important for business, as of January 2017. As of January 2017, 61 percent of respondents stated that they strongly agree that social media is important for their business. In a different survey, marketers from companies around the global named social media the second most effective marketing channel.
Share of global marketers who agree that social media is important to their business as of January 2017
Question: Do you agree that social media is important for your business? The source does not provide detailed information regarding the questions. The chosen wording here might therefore differ slightly from the survey. The source does not provide survey date. The date given in the field "survey time period" is the release date.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Social Media Examiner. (May 23, 2017). Share of global marketers who agree that social media is important to their business as of January 2017 [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/259319/significance-of-social-media-marketing-worldwide/
Social Media Examiner. "Share of global marketers who agree that social media is important to their business as of January 2017." Chart. May 23, 2017. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/259319/significance-of-social-media-marketing-worldwide/
Social Media Examiner. (2017). Share of global marketers who agree that social media is important to their business as of January 2017. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/259319/significance-of-social-media-marketing-worldwide/
Social Media Examiner. "Share of Global Marketers Who Agree That Social Media Is Important to Their Business as of January 2017." Statista, Statista Inc., 23 May 2017, https://www.statista.com/statistics/259319/significance-of-social-media-marketing-worldwide/
Social Media Examiner, Share of global marketers who agree that social media is important to their business as of January 2017 Statista, https://www.statista.com/statistics/259319/significance-of-social-media-marketing-worldwide/ (last visited November 17, 2024)
Share of global marketers who agree that social media is important to their business as of January 2017 [Graph], Social Media Examiner, May 23, 2017. [Online]. Available: https://www.statista.com/statistics/259319/significance-of-social-media-marketing-worldwide/