Between 2014 and 2018, average share of sales attributable to e-mail marketing from across the globe fluctuated between 21 and 24. During a 2019 survey, it was found that it had dropped to 16 percent.
Average share of sales attributable to e-mail marketing worldwide from 2014 to 2019
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Regional distribution of the responding marketers:
United Kingdom: 57 percent,
North America: 12 percent,
Europe (non-UK): 11 percent,
Asia: nine percent,
Australia: five percent,
Middle East/North Africa: one percent,
Latin America: one percent,
other: four percent.
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Econsultancy. (October 3, 2019). Average share of sales attributable to e-mail marketing worldwide from 2014 to 2019 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/259248/share-of-sales-attributable-to-e-mail-marketing-in-the-uk/
Econsultancy. "Average share of sales attributable to e-mail marketing worldwide from 2014 to 2019." Chart. October 3, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/259248/share-of-sales-attributable-to-e-mail-marketing-in-the-uk/
Econsultancy. (2019). Average share of sales attributable to e-mail marketing worldwide from 2014 to 2019. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/259248/share-of-sales-attributable-to-e-mail-marketing-in-the-uk/
Econsultancy. "Average Share of Sales Attributable to E-mail Marketing Worldwide from 2014 to 2019." Statista, Statista Inc., 3 Oct 2019, https://www.statista.com/statistics/259248/share-of-sales-attributable-to-e-mail-marketing-in-the-uk/
Econsultancy, Average share of sales attributable to e-mail marketing worldwide from 2014 to 2019 Statista, https://www.statista.com/statistics/259248/share-of-sales-attributable-to-e-mail-marketing-in-the-uk/ (last visited July 22, 2024)
Average share of sales attributable to e-mail marketing worldwide from 2014 to 2019 [Graph], Econsultancy, October 3, 2019. [Online]. Available: https://www.statista.com/statistics/259248/share-of-sales-attributable-to-e-mail-marketing-in-the-uk/