Between 2014 and 2018, average share of sales attributable to e-mail marketing from across the globe fluctuated between 21 and 24. During a 2019 survey, it was found that it had dropped to 16 percent.
Average share of sales attributable to e-mail marketing worldwide from 2014 to 2019
Regional distribution of the responding marketers:
United Kingdom: 57 percent,
North America: 12 percent,
Europe (non-UK): 11 percent,
Asia: nine percent,
Australia: five percent,
Middle East/North Africa: one percent,
Latin America: one percent,
other: four percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Econsultancy. (October 3, 2019). Average share of sales attributable to e-mail marketing worldwide from 2014 to 2019 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/259248/share-of-sales-attributable-to-e-mail-marketing-in-the-uk/
Econsultancy. "Average share of sales attributable to e-mail marketing worldwide from 2014 to 2019." Chart. October 3, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/259248/share-of-sales-attributable-to-e-mail-marketing-in-the-uk/
Econsultancy. (2019). Average share of sales attributable to e-mail marketing worldwide from 2014 to 2019. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/259248/share-of-sales-attributable-to-e-mail-marketing-in-the-uk/
Econsultancy. "Average Share of Sales Attributable to E-mail Marketing Worldwide from 2014 to 2019." Statista, Statista Inc., 3 Oct 2019, https://www.statista.com/statistics/259248/share-of-sales-attributable-to-e-mail-marketing-in-the-uk/
Econsultancy, Average share of sales attributable to e-mail marketing worldwide from 2014 to 2019 Statista, https://www.statista.com/statistics/259248/share-of-sales-attributable-to-e-mail-marketing-in-the-uk/ (last visited December 21, 2024)
Average share of sales attributable to e-mail marketing worldwide from 2014 to 2019 [Graph], Econsultancy, October 3, 2019. [Online]. Available: https://www.statista.com/statistics/259248/share-of-sales-attributable-to-e-mail-marketing-in-the-uk/