Share of U.S. companies collecting big data as of November 2012

Does your company collect customer data, such as e-mail addresses, demographics, buying habits and so on?

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Release date

January 2013

Region

United States

Survey time period

November 2012

Number of respondents

n > 1,400 CIOs from companies with 100 or more employees

Method of interview

Telephone interview

Supplementary notes

Survey date was taken from here.

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Statistics on " Data usage in marketing and advertising in the U.S. "

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Overview

6

Artificial intelligence (AI)

8

Third-party cookies

8

Customer data platforms (CDPs)

6

Data protection & breaches

8

Customer perception

8

Further related statistics

3
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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