During an early 2023 survey among marketing leaders from for-profit companies in the United States, more than nine in 10 of the respondents said their company used social media marketing for brand awareness and brand-building. Close to 30 percent said they used social media for market research.
Uses of social media marketing at for-profit companies in the United States as of February 2023
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Share of respondents
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The CMO Survey. (March 28, 2023). Uses of social media marketing at for-profit companies in the United States as of February 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/259140/social-media-marketing-tactics-used-in-the-us/
The CMO Survey. "Uses of social media marketing at for-profit companies in the United States as of February 2023." Chart. March 28, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/259140/social-media-marketing-tactics-used-in-the-us/
The CMO Survey. (2023). Uses of social media marketing at for-profit companies in the United States as of February 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/259140/social-media-marketing-tactics-used-in-the-us/
The CMO Survey. "Uses of Social Media Marketing at For-profit Companies in The United States as of February 2023." Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/259140/social-media-marketing-tactics-used-in-the-us/
The CMO Survey, Uses of social media marketing at for-profit companies in the United States as of February 2023 Statista, https://www.statista.com/statistics/259140/social-media-marketing-tactics-used-in-the-us/ (last visited July 22, 2024)
Uses of social media marketing at for-profit companies in the United States as of February 2023 [Graph], The CMO Survey, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/259140/social-media-marketing-tactics-used-in-the-us/