During an early 2023 survey among marketing leaders from for-profit companies in the United States, more than nine in 10 of the respondents said their company used social media marketing for brand awareness and brand-building. Close to 30 percent said they used social media for market research.
Uses of social media marketing at for-profit companies in the United States as of February 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The CMO Survey. (March 28, 2023). Uses of social media marketing at for-profit companies in the United States as of February 2023 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/259140/social-media-marketing-tactics-used-in-the-us/
The CMO Survey. "Uses of social media marketing at for-profit companies in the United States as of February 2023." Chart. March 28, 2023. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/259140/social-media-marketing-tactics-used-in-the-us/
The CMO Survey. (2023). Uses of social media marketing at for-profit companies in the United States as of February 2023. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/259140/social-media-marketing-tactics-used-in-the-us/
The CMO Survey. "Uses of Social Media Marketing at For-profit Companies in The United States as of February 2023." Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/259140/social-media-marketing-tactics-used-in-the-us/
The CMO Survey, Uses of social media marketing at for-profit companies in the United States as of February 2023 Statista, https://www.statista.com/statistics/259140/social-media-marketing-tactics-used-in-the-us/ (last visited November 18, 2024)
Uses of social media marketing at for-profit companies in the United States as of February 2023 [Graph], The CMO Survey, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/259140/social-media-marketing-tactics-used-in-the-us/