The statistic presents information on advertising effectiveness across screens in the United States as of October 2012. Nielsen and AdColony found out that general ad recall was the highest with mobile ads.
Advertsing effectiveness across screens in the United States as of October 2012
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen, & AdColony, & BI Intelligence. (May 16, 2013). Advertsing effectiveness across screens in the United States as of October 2012 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/259060/ad-effectiveness-across-screens-in-the-us/
Nielsen, und AdColony, und BI Intelligence. "Advertsing effectiveness across screens in the United States as of October 2012." Chart. May 16, 2013. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/259060/ad-effectiveness-across-screens-in-the-us/
Nielsen, AdColony, BI Intelligence. (2013). Advertsing effectiveness across screens in the United States as of October 2012. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/259060/ad-effectiveness-across-screens-in-the-us/
Nielsen, and AdColony, and BI Intelligence. "Advertsing Effectiveness across Screens in The United States as of October 2012." Statista, Statista Inc., 16 May 2013, https://www.statista.com/statistics/259060/ad-effectiveness-across-screens-in-the-us/
Nielsen & AdColony & BI Intelligence, Advertsing effectiveness across screens in the United States as of October 2012 Statista, https://www.statista.com/statistics/259060/ad-effectiveness-across-screens-in-the-us/ (last visited October 02, 2024)
Advertsing effectiveness across screens in the United States as of October 2012 [Graph], Nielsen, & AdColony, & BI Intelligence, May 16, 2013. [Online]. Available: https://www.statista.com/statistics/259060/ad-effectiveness-across-screens-in-the-us/