Most valuable brands in Latin America 2023

Published by
Julia Faria,
Mar 13, 2024
In 2023, the Brazilian bank Itaú was the most valuable brand in Latin America at over 8.7 billion U.S. dollars. Two Mexican giants rounded up the top three: the beer Corona Extra and the telecommunications holding Claro had brand values estimated at around 7.4 billion and 5.5 billion dollars, respectively.

Leading Latin American brands in 2023, by brand value (in billion U.S. dollars)

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Release date

March 2024

Region

LAC

Survey time period

2023

Supplementary notes

The release date is the date of access.
Numbers have been rounded.

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Statistics on " Latin America and the Caribbean "

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Other statistics that may interest you Latin America and the Caribbean

Overview

8

Mexico

6

Costa Rica

6

El Salvador

6

Guatemala

6

Honduras

6

Nicaragua

6

Panama

6

Dominican Republic

6

Cuba

4

Puerto Rico

4

Argentina

6

Bolivia

6

Brazil

6

Chile

6

Ecuador

6

Colombia

6

Paraguay

6

Peru

6

Uruguay

6

Venezuela

6

International comparison

8

Further related statistics

13

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