The statistic shows information on the level of proficiency in new digital marketing tactics among client-side marketers worldwide as of December 2012. During an Econsultancy survey, 10 percent of respodents stated they had state-of-the-art experience in multichannel marketing attribution.
Level of experience in new digital marketing tactics worldwide as of December 2012
Characteristic
State of the art
Ahead of the curve
Average
Behind the times
Hopeless
Do not know/ not applicable
Responsive design
18%
22%
29%
23%
4%
4%
Understanding the role and impact of social media
16%
36%
32%
14%
1%
1%
Use of data to drive digital marketing effectiveness
13%
29%
35%
17%
5%
1%
Connecting digital and real-world experiences with your brand
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Econsultancy, & eMarketer. (May 10, 2013). Level of experience in new digital marketing tactics worldwide as of December 2012 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/258968/level-of-experience-in-new-digital-marketing-tactics-worldwide/
Econsultancy, und eMarketer. "Level of experience in new digital marketing tactics worldwide as of December 2012." Chart. May 10, 2013. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/258968/level-of-experience-in-new-digital-marketing-tactics-worldwide/
Econsultancy, eMarketer. (2013). Level of experience in new digital marketing tactics worldwide as of December 2012. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/258968/level-of-experience-in-new-digital-marketing-tactics-worldwide/
Econsultancy, and eMarketer. "Level of Experience in New Digital Marketing Tactics Worldwide as of December 2012." Statista, Statista Inc., 10 May 2013, https://www.statista.com/statistics/258968/level-of-experience-in-new-digital-marketing-tactics-worldwide/
Econsultancy & eMarketer, Level of experience in new digital marketing tactics worldwide as of December 2012 Statista, https://www.statista.com/statistics/258968/level-of-experience-in-new-digital-marketing-tactics-worldwide/ (last visited August 25, 2024)
Level of experience in new digital marketing tactics worldwide as of December 2012 [Graph], Econsultancy, & eMarketer, May 10, 2013. [Online]. Available: https://www.statista.com/statistics/258968/level-of-experience-in-new-digital-marketing-tactics-worldwide/
