The statistic presents the purposes business-to-business e-mail marketing programs were expected to serve in the United States as of March 2013. During the survey, 18 percent of respondents stated their e-mail marketing program was expected to serve brand awareness.
Business-to-business e-mail marketing purposes in the United States as of March 2013
Characteristic
Share of respondents
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BtoB, & eMarketer. (May 21, 2013). Business-to-business e-mail marketing purposes in the United States as of March 2013 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/258943/e-mail-marketing-program-in-the-us-by-important-purpose/
BtoB, und eMarketer. "Business-to-business e-mail marketing purposes in the United States as of March 2013." Chart. May 21, 2013. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/258943/e-mail-marketing-program-in-the-us-by-important-purpose/
BtoB, eMarketer. (2013). Business-to-business e-mail marketing purposes in the United States as of March 2013. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/258943/e-mail-marketing-program-in-the-us-by-important-purpose/
BtoB, and eMarketer. "Business-to-business E-mail Marketing Purposes in The United States as of March 2013." Statista, Statista Inc., 21 May 2013, https://www.statista.com/statistics/258943/e-mail-marketing-program-in-the-us-by-important-purpose/
BtoB & eMarketer, Business-to-business e-mail marketing purposes in the United States as of March 2013 Statista, https://www.statista.com/statistics/258943/e-mail-marketing-program-in-the-us-by-important-purpose/ (last visited August 24, 2024)
Business-to-business e-mail marketing purposes in the United States as of March 2013 [Graph], BtoB, & eMarketer, May 21, 2013. [Online]. Available: https://www.statista.com/statistics/258943/e-mail-marketing-program-in-the-us-by-important-purpose/