This statistic shows the results of an online survey conducted by PricewaterhouseCoopers in December 2012. U.S. consumers were asked about the most influentual drivers when they do their grocery shopping. The survey revealed that some 28 percent of respondents make their purchase decisions based on convenience.
Distribution share of the leading influencers of grocery purchase decisions in the United States in 2012
The figures do not add up to 100 percent because only the leading factors are shown. The original source does not give any information regarding the agegroup of survey respondents.
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PwC. (December 31, 2012). Distribution share of the leading influencers of grocery purchase decisions in the United States in 2012 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/258941/share-of-leading-factors-driving-us-grocery-purchase-decisions/
PwC. "Distribution share of the leading influencers of grocery purchase decisions in the United States in 2012." Chart. December 31, 2012. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/258941/share-of-leading-factors-driving-us-grocery-purchase-decisions/
PwC. (2012). Distribution share of the leading influencers of grocery purchase decisions in the United States in 2012. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/258941/share-of-leading-factors-driving-us-grocery-purchase-decisions/
PwC. "Distribution Share of The Leading Influencers of Grocery Purchase Decisions in The United States in 2012." Statista, Statista Inc., 31 Dec 2012, https://www.statista.com/statistics/258941/share-of-leading-factors-driving-us-grocery-purchase-decisions/
PwC, Distribution share of the leading influencers of grocery purchase decisions in the United States in 2012 Statista, https://www.statista.com/statistics/258941/share-of-leading-factors-driving-us-grocery-purchase-decisions/ (last visited December 24, 2024)
Distribution share of the leading influencers of grocery purchase decisions in the United States in 2012 [Graph], PwC, December 31, 2012. [Online]. Available: https://www.statista.com/statistics/258941/share-of-leading-factors-driving-us-grocery-purchase-decisions/
