The graph presents data on video advertising audience measurement metrics valued most among clients of ad agencies in the United States in 2012 and 2013. According to the source, nearly 26 percent of all U.S. agency clients considered the share of impressions in target as one of most valued metrics.
Most valued video advertising audience measurement metrics in the United States in 2012 and 2013
The source does not provide exact survey data, number of interniewees or information on the type of survey used. GRP stands for 'gross rating point'. TRP stands for 'target rating point'.
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BrightRoll, & eMarketer. (May 22, 2013). Most valued video advertising audience measurement metrics in the United States in 2012 and 2013 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/258938/most-valued-video-advertising-audience-measurement-metrics-in-the-us/
BrightRoll, und eMarketer. "Most valued video advertising audience measurement metrics in the United States in 2012 and 2013." Chart. May 22, 2013. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/258938/most-valued-video-advertising-audience-measurement-metrics-in-the-us/
BrightRoll, eMarketer. (2013). Most valued video advertising audience measurement metrics in the United States in 2012 and 2013. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/258938/most-valued-video-advertising-audience-measurement-metrics-in-the-us/
BrightRoll, and eMarketer. "Most Valued Video Advertising Audience Measurement Metrics in The United States in 2012 and 2013." Statista, Statista Inc., 22 May 2013, https://www.statista.com/statistics/258938/most-valued-video-advertising-audience-measurement-metrics-in-the-us/
BrightRoll & eMarketer, Most valued video advertising audience measurement metrics in the United States in 2012 and 2013 Statista, https://www.statista.com/statistics/258938/most-valued-video-advertising-audience-measurement-metrics-in-the-us/ (last visited October 02, 2024)
Most valued video advertising audience measurement metrics in the United States in 2012 and 2013 [Graph], BrightRoll, & eMarketer, May 22, 2013. [Online]. Available: https://www.statista.com/statistics/258938/most-valued-video-advertising-audience-measurement-metrics-in-the-us/