The statisitc presents the effectiveness of video ads compared to select ad tactics as evaluated by ad agency executives in the United States in March 2013. According to BrightRoll, 35 percent of responding advertising agency executives reported that video ads were less effective than search advertising.
Effectiveness of video ads compared to select ad tactics in the United States in 2013
Figures may not add up to 100 percent due to rounding. The source does not give any information about the type of survey used. Survey methodology was extracted from here.
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BrightRoll, & eMarketer. (May 22, 2013). Effectiveness of video ads compared to select ad tactics in the United States in 2013 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/258927/effectiveness-of-video-ads-compared-to-select-ad-tactics-in-the-us/
BrightRoll, und eMarketer. "Effectiveness of video ads compared to select ad tactics in the United States in 2013." Chart. May 22, 2013. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/258927/effectiveness-of-video-ads-compared-to-select-ad-tactics-in-the-us/
BrightRoll, eMarketer. (2013). Effectiveness of video ads compared to select ad tactics in the United States in 2013. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/258927/effectiveness-of-video-ads-compared-to-select-ad-tactics-in-the-us/
BrightRoll, and eMarketer. "Effectiveness of Video Ads Compared to Select Ad Tactics in The United States in 2013." Statista, Statista Inc., 22 May 2013, https://www.statista.com/statistics/258927/effectiveness-of-video-ads-compared-to-select-ad-tactics-in-the-us/
BrightRoll & eMarketer, Effectiveness of video ads compared to select ad tactics in the United States in 2013 Statista, https://www.statista.com/statistics/258927/effectiveness-of-video-ads-compared-to-select-ad-tactics-in-the-us/ (last visited October 02, 2024)
Effectiveness of video ads compared to select ad tactics in the United States in 2013 [Graph], BrightRoll, & eMarketer, May 22, 2013. [Online]. Available: https://www.statista.com/statistics/258927/effectiveness-of-video-ads-compared-to-select-ad-tactics-in-the-us/
