In 2020, smartphone ads accounted for 80.1 percent of the digital video advertising spending in the United Kingdom, which stood at 3.43 billion British pounds. In general, smartphone advertising accounted for roughly 60 percent of total digital advertising expenditure in the UK.
Share of smartphone in digital video advertising spending in the United Kingdom (UK) in 2019 and 2020
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Statista. (April 21, 2021). Share of smartphone in digital video advertising spending in the United Kingdom (UK) in 2019 and 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/258791/mobile-ad-spend-in-the-uk-by-format/
Statista. "Share of smartphone in digital video advertising spending in the United Kingdom (UK) in 2019 and 2020." Chart. April 21, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/258791/mobile-ad-spend-in-the-uk-by-format/
Statista. (2021). Share of smartphone in digital video advertising spending in the United Kingdom (UK) in 2019 and 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/258791/mobile-ad-spend-in-the-uk-by-format/
Statista. "Share of Smartphone in Digital Video Advertising Spending in The United Kingdom (Uk) in 2019 and 2020." Statista, Statista Inc., 21 Apr 2021, https://www.statista.com/statistics/258791/mobile-ad-spend-in-the-uk-by-format/
Statista, Share of smartphone in digital video advertising spending in the United Kingdom (UK) in 2019 and 2020 Statista, https://www.statista.com/statistics/258791/mobile-ad-spend-in-the-uk-by-format/ (last visited December 21, 2024)
Share of smartphone in digital video advertising spending in the United Kingdom (UK) in 2019 and 2020 [Graph], Statista, April 21, 2021. [Online]. Available: https://www.statista.com/statistics/258791/mobile-ad-spend-in-the-uk-by-format/
