Brand value of Johnson & Johnson's cosmetic brands worldwide 2017-2019

In 2019, Johnson & Johnson had a global brand value of about 14 billion U.S. dollars. This was a decrease of roughly 20 percent compared to one year earlier.

J&J consumer goods and healthcare

The consumer goods and health division (the smallest of the company’s three main segments) generated just under 14 billion U.S. dollars in revenue in 2018. Johnson & Johnson’s pharmaceutical segment was the largest of the three and earned the multinational over 40 billion U.S. dollars that year. J&J’s consumer healthcare division develops various products, e.g., for oral care, beauty, and wound care. In 2018, this segment generated over four billion U.S. dollars through its beauty and Over-the-Counter (OTC) franchises.

Baby care sales

The consumer segment additionally develops baby care products. In 2018, baby care product sales amounted to some 1.86 billion U.S. dollars. J&J’s baby care sales numbers had decreased each year since 2014 when sales reached their peak at about 2.35 billion U.S. dollars. Johnson & Johnson’s overall sales numbers are generally the highest in the United States. Over 40 billion U.S. dollars was made there, while close to 20 billion was generated in Europe in 2019.