Banking behavior - customers who prefer to use a branch, 2012

Percentage of customers who prefer to use a branch for their various banking needs compared to virtual methods, in percent

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Source

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Release date

March 2012

Region

United States

Survey time period

December 2011

Number of respondents

3,500 respondents

Supplementary notes

* Virtually domiciled customers utilize the branch infrequently and prefer to use remote channels for the majority of their transactions.

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