Share of online TV in TV advertising revenue in the U.S. 2012-2018

Published by
Michele Majidi,
Jan 5, 2023
This statistic shows the share of broadcast and cable network TV advertising revenue attributed to online TV advertising in the United States from 2012 to 2017 as well as a forecast thereof for 2018. According to the source, online TV advertising represented 5.2 percent of total TV advertising revenue in 2017.

Share of online TV in TV advertising revenue in the United States from 2012 to 2018

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Release date

April 2018

Region

United States

Survey time period

2012 to 2017

Special properties

broadcast and cable network

Supplementary notes

* Estimate.
** Forecast.
Figures for periods prior to 2017 come from previous reporting.

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Overview

5

Digital advertising

8

Traditional media advertising

6

Media consumption and consumer attitudes

7

Further related statistics

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Topics

TV advertising in the United KingdomAdvertising in the UKProgrammatic advertising in the UKTelevision advertising in the U.S.TV advertising worldwide
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