U.S. consumers' opinion on the quality of a product when on promotion 2012

Published by Statista Research Department, Feb 28, 2012
This statistic presents the results of a panel survey, conducted by AMG Strategic Consultants in February 2012. U.S. shoppers were asked if they see a product as lower in quality when it is on promotion. Some 16.8 percent of respondents stated to rarely feel that way that products decrease in quality when they are promoted.

Do you ever feel that sales or promotional incentives (like coupons) make a product feel lower in quality?*

CharacteristicPercentage of respondents
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Showing entries 1 to 4 (4 entries in total)
Statistic: Do you ever feel that sales or promotional incentives (like coupons) make a product feel lower in quality?*

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Source

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Release date

February 2012

Region

United States

Survey time period

February 2012

Number of respondents

673 respondents

Special properties

U.S. shoppers

Method of interview

Panel survey

Supplementary notes

* Promotions refer to promotions offered by CPG companies and retailers.
The original source does not provide any information regarding the agegroup.

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