The statistic presents data on the reasons for which social media users removed or blocked brands on social networks in Australia as of December 2012. During the survey, 36 percent of respondents stated they did so because the content the brand posted was not interesting.
Reasons social media users removed/blocked brands on social networks in Australia as of December 2012
Characteristic
Share of respondents
Too many posts/updates
55%
Content was not interesting
36%
Only "liked" to enter a competition/ get a discount
36%
No longer interested in the products/ services
31%
Did something i did not like/ behaved badly
19%
Did not want others to associate me with that brand
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Latitude Insights, & The Social Hatch, & eMarketer. (April 29, 2013). Reasons social media users removed/blocked brands on social networks in Australia as of December 2012 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/258280/reasons-social-media-users-remove-block-brands-on-social-networks-in-australia/
Latitude Insights, und The Social Hatch, und eMarketer. "Reasons social media users removed/blocked brands on social networks in Australia as of December 2012." Chart. April 29, 2013. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/258280/reasons-social-media-users-remove-block-brands-on-social-networks-in-australia/
Latitude Insights, The Social Hatch, eMarketer. (2013). Reasons social media users removed/blocked brands on social networks in Australia as of December 2012. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/258280/reasons-social-media-users-remove-block-brands-on-social-networks-in-australia/
Latitude Insights, and The Social Hatch, and eMarketer. "Reasons Social Media Users Removed/Blocked Brands on Social Networks in Australia as of December 2012." Statista, Statista Inc., 29 Apr 2013, https://www.statista.com/statistics/258280/reasons-social-media-users-remove-block-brands-on-social-networks-in-australia/
Latitude Insights & The Social Hatch & eMarketer, Reasons social media users removed/blocked brands on social networks in Australia as of December 2012 Statista, https://www.statista.com/statistics/258280/reasons-social-media-users-remove-block-brands-on-social-networks-in-australia/ (last visited December 22, 2024)
Reasons social media users removed/blocked brands on social networks in Australia as of December 2012 [Graph], Latitude Insights, & The Social Hatch, & eMarketer, April 29, 2013. [Online]. Available: https://www.statista.com/statistics/258280/reasons-social-media-users-remove-block-brands-on-social-networks-in-australia/
