This statistic shows the barriers to mobile becoming a larger percent of digital ad spend according to leading media agency employees in the United Kingdom in 2011 and 2012. According to the source, 74 percent of respondents reported lack of client understanding around mobile advertising to be a barrier in 2011 and 70 percent of respondents reported similarly in 2012.
Barriers to mobile becoming a larger percent of digital ad spend in the UK in 2011 and 2012
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eMarketer. (May 3, 2013). Barriers to mobile becoming a larger percent of digital ad spend in the UK in 2011 and 2012 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/258265/barriers-to-mobile-becoming-a-larger-percent-of-digital-ad-spend-in-the-uk/
eMarketer. "Barriers to mobile becoming a larger percent of digital ad spend in the UK in 2011 and 2012." Chart. May 3, 2013. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/258265/barriers-to-mobile-becoming-a-larger-percent-of-digital-ad-spend-in-the-uk/
eMarketer. (2013). Barriers to mobile becoming a larger percent of digital ad spend in the UK in 2011 and 2012. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/258265/barriers-to-mobile-becoming-a-larger-percent-of-digital-ad-spend-in-the-uk/
eMarketer. "Barriers to Mobile Becoming a Larger Percent of Digital Ad Spend in The Uk in 2011 and 2012." Statista, Statista Inc., 3 May 2013, https://www.statista.com/statistics/258265/barriers-to-mobile-becoming-a-larger-percent-of-digital-ad-spend-in-the-uk/
eMarketer, Barriers to mobile becoming a larger percent of digital ad spend in the UK in 2011 and 2012 Statista, https://www.statista.com/statistics/258265/barriers-to-mobile-becoming-a-larger-percent-of-digital-ad-spend-in-the-uk/ (last visited December 22, 2024)
Barriers to mobile becoming a larger percent of digital ad spend in the UK in 2011 and 2012 [Graph], eMarketer, May 3, 2013. [Online]. Available: https://www.statista.com/statistics/258265/barriers-to-mobile-becoming-a-larger-percent-of-digital-ad-spend-in-the-uk/
