In 2023, social media was the leading digital advertising format in India that accounted for nearly 120 billion Indian rupees of digital ad expenditure. It was closely followed by the online video format that contributed to 28 percent of ad spending that year. The overall digital ad expenditure in 2023 amounted to more than 400 billion rupees.
Digital advertising spending in India in 2023, by format
(in billion Indian rupees)
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IMPACT. (February 12, 2024). Digital advertising spending in India in 2023, by format (in billion Indian rupees) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/258261/india-digital-ad-spending-by-format/
IMPACT. "Digital advertising spending in India in 2023, by format (in billion Indian rupees)." Chart. February 12, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/258261/india-digital-ad-spending-by-format/
IMPACT. (2024). Digital advertising spending in India in 2023, by format (in billion Indian rupees). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/258261/india-digital-ad-spending-by-format/
IMPACT. "Digital Advertising Spending in India in 2023, by Format (in Billion Indian Rupees)." Statista, Statista Inc., 12 Feb 2024, https://www.statista.com/statistics/258261/india-digital-ad-spending-by-format/
IMPACT, Digital advertising spending in India in 2023, by format (in billion Indian rupees) Statista, https://www.statista.com/statistics/258261/india-digital-ad-spending-by-format/ (last visited July 22, 2024)
Digital advertising spending in India in 2023, by format (in billion Indian rupees) [Graph], IMPACT, February 12, 2024. [Online]. Available: https://www.statista.com/statistics/258261/india-digital-ad-spending-by-format/
