The source projected that advertising spending will continuously grow in almost all world regions between 2024 and 2026. In the United States and Canada, the figure will increase by around nine percent in that period, standing just below 358 billion U.S. dollars by the latter year. Meanwhile, Latin America will experience an expansion of approximately 23 percent, whereas ad spending in Central and Eastern Europe (CEE) was predicted to stale.
Advertising spending worldwide from 2022 to 2026, by region
(in billion U.S. dollars)
Characteristic
United States & Canada
Asia-Pacific
Western Europe
Latin America
Middle East & Africa*
Central and Eastern Europe
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu, & Statista. (January 8, 2024). Advertising spending worldwide from 2022 to 2026, by region (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/273644/global-ad-spending-trend-by-region/
Dentsu, und Statista. "Advertising spending worldwide from 2022 to 2026, by region (in billion U.S. dollars)." Chart. January 8, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/273644/global-ad-spending-trend-by-region/
Dentsu, Statista. (2024). Advertising spending worldwide from 2022 to 2026, by region (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/273644/global-ad-spending-trend-by-region/
Dentsu, and Statista. "Advertising Spending Worldwide from 2022 to 2026, by Region (in Billion U.S. Dollars)." Statista, Statista Inc., 8 Jan 2024, https://www.statista.com/statistics/273644/global-ad-spending-trend-by-region/
Dentsu & Statista, Advertising spending worldwide from 2022 to 2026, by region (in billion U.S. dollars) Statista, https://www.statista.com/statistics/273644/global-ad-spending-trend-by-region/ (last visited July 22, 2024)
Advertising spending worldwide from 2022 to 2026, by region (in billion U.S. dollars) [Graph], Dentsu, & Statista, January 8, 2024. [Online]. Available: https://www.statista.com/statistics/273644/global-ad-spending-trend-by-region/