According to results of a study conducted in 2019 among global event marketing industry professionals, 71 percent of respondents indicated e-mail marketing as the most effective tool in marketing their trade shows, followed by a website and social media, at 67 and 46 percent respectively.
Leading channels and tools considered as most effective for trade show marketing according to industry professionals worldwide in 2019
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Leading channels and tools considered as most effective for trade show marketing according to industry professionals worldwide in 2019
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The source did not provide information on the sample number and the exact date of survey. Question: What are the most effective tools for your trade show marketing?
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J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
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The Social Effect. (February 20, 2020). Leading channels and tools considered as most effective for trade show marketing according to industry professionals worldwide in 2019 [Graph]. In Statista. Retrieved April 18, 2025, from https://www.statista.com/statistics/257632/effectiveness-of-event-marketing-promotional-channels-in-the-us/
The Social Effect. "Leading channels and tools considered as most effective for trade show marketing according to industry professionals worldwide in 2019." Chart. February 20, 2020. Statista. Accessed April 18, 2025. https://www.statista.com/statistics/257632/effectiveness-of-event-marketing-promotional-channels-in-the-us/
The Social Effect. (2020). Leading channels and tools considered as most effective for trade show marketing according to industry professionals worldwide in 2019. Statista. Statista Inc.. Accessed: April 18, 2025. https://www.statista.com/statistics/257632/effectiveness-of-event-marketing-promotional-channels-in-the-us/
The Social Effect. "Leading Channels and Tools Considered as Most Effective for Trade Show Marketing According to Industry Professionals Worldwide in 2019." Statista, Statista Inc., 20 Feb 2020, https://www.statista.com/statistics/257632/effectiveness-of-event-marketing-promotional-channels-in-the-us/
The Social Effect, Leading channels and tools considered as most effective for trade show marketing according to industry professionals worldwide in 2019 Statista, https://www.statista.com/statistics/257632/effectiveness-of-event-marketing-promotional-channels-in-the-us/ (last visited April 18, 2025)
Leading channels and tools considered as most effective for trade show marketing according to industry professionals worldwide in 2019 [Graph], The Social Effect, February 20, 2020. [Online]. Available: https://www.statista.com/statistics/257632/effectiveness-of-event-marketing-promotional-channels-in-the-us/
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