This statistic shows in what ways exhibiting companies spent their annual exhibiting budget in the United States in 2012. According to the source, spending on the exhibit space accounted for 36 percent of the total spending, while promotion accounted for only six percent. Total U.S. exhibition spending amounted to 24.54 billion U.S. dollars.
Distribution of exhibition spending in the United States in 2012
sampled from The International Center for Exhibitor and Event Marketing database and Exhibitrack's Top 250 Trade Exhibition List
Method of interview
Online survey
Supplementary notes
* Direct spending for 2012 is estimated based on its historical relationship with the CEIR Index's revenue (or revenue metric) and forecast for the 2012 real revenues using CEIR's Predict Model as published in the 2011 CEIR Index Report.
** Show services include material handling, installation and dismantling, electrical, furnishings, Internet, A/V, floral, food and beverage, cleaning services, etc.
*** Promotions include pre-show, on-site and post-show activities -- collateral, advertising via all channels, sponsorships, giveaways, etc.
**** Lead management and measurement includes lead retrieval equipment, post-event follow-up and tracking, etc.
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CEIR, & HIMSS. (August 7, 2012). Distribution of exhibition spending in the United States in 2012 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/257605/distribution-of-exhibition-spending-in-the-us/
CEIR, und HIMSS. "Distribution of exhibition spending in the United States in 2012." Chart. August 7, 2012. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/257605/distribution-of-exhibition-spending-in-the-us/
CEIR, HIMSS. (2012). Distribution of exhibition spending in the United States in 2012. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/257605/distribution-of-exhibition-spending-in-the-us/
CEIR, and HIMSS. "Distribution of Exhibition Spending in The United States in 2012." Statista, Statista Inc., 7 Aug 2012, https://www.statista.com/statistics/257605/distribution-of-exhibition-spending-in-the-us/
CEIR & HIMSS, Distribution of exhibition spending in the United States in 2012 Statista, https://www.statista.com/statistics/257605/distribution-of-exhibition-spending-in-the-us/ (last visited December 04, 2024)
Distribution of exhibition spending in the United States in 2012 [Graph], CEIR, & HIMSS, August 7, 2012. [Online]. Available: https://www.statista.com/statistics/257605/distribution-of-exhibition-spending-in-the-us/
