This statistic shows the reported goals and strategies of event and experimental agency clients, as reported by event agency executives, in the United States in 2012 and 2013. According to the source, 89 percent of respondents reported increasing sales as a top goal in both 2012 and 2013.
Event agency clients' leading event and experimental marketing goals and strategies in the United States in 2012 and 2013
The source indicates that most marketer respondents had marketing budgets over one million U.S. dollars. The industry sectors most represented were information technology, entertainment and media, financial services, consumer products, consumer electronics and mobile telecommunications, and medical. For more information about survey respondents see the source. The source does not provide detailed survey information (number of respodents or type of survey used).
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Event Marketing Institute, & Website (prweb.com). (March 26, 2013). Event agency clients' leading event and experimental marketing goals and strategies in the United States in 2012 and 2013 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/257572/leading-event-marketing-goals-in-the-us/
Event Marketing Institute, und Website (prweb.com). "Event agency clients' leading event and experimental marketing goals and strategies in the United States in 2012 and 2013." Chart. March 26, 2013. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/257572/leading-event-marketing-goals-in-the-us/
Event Marketing Institute, Website (prweb.com). (2013). Event agency clients' leading event and experimental marketing goals and strategies in the United States in 2012 and 2013. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/257572/leading-event-marketing-goals-in-the-us/
Event Marketing Institute, and Website (prweb.com). "Event Agency Clients' Leading Event and Experimental Marketing Goals and Strategies in The United States in 2012 and 2013." Statista, Statista Inc., 26 Mar 2013, https://www.statista.com/statistics/257572/leading-event-marketing-goals-in-the-us/
Event Marketing Institute & Website (prweb.com), Event agency clients' leading event and experimental marketing goals and strategies in the United States in 2012 and 2013 Statista, https://www.statista.com/statistics/257572/leading-event-marketing-goals-in-the-us/ (last visited October 02, 2024)
Event agency clients' leading event and experimental marketing goals and strategies in the United States in 2012 and 2013 [Graph], Event Marketing Institute, & Website (prweb.com), March 26, 2013. [Online]. Available: https://www.statista.com/statistics/257572/leading-event-marketing-goals-in-the-us/
