Mexico: leading advertising agencies 2022

Published by
Julia Faria,
May 26, 2023
In 2022, McCann Worldgroup Mexico was the runner up to the crown of the most important advertising agency in the country, considering revenue, employment, accounts, and digital metrics. The agency had an index score of 96.38 points, closely followed by Teran TBWA, part of TBWA Worldwide which in turn belongs to the Omnicom Group.

Leading advertising agencies in Mexico in 2022 (index score)

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Source

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Release date

July 2022

Region

Mexico

Survey time period

2022

Supplementary notes

According to the source, the score is made up from four subscores:
1. Revenue (maximum 3o percent of the score).
2. Employment (maximum 30 percent of the score).
3. Accounts (maximum 30 percent of the score).
4. Digital metrics (maximum 10 percent of the score).
The source does not provide more information about the methodology.

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