This statistic shows the share of respondents (trade show exhibitors) who reported participating in events where face-to-face interaction and marketing was used (excluding exhibitions) in the United States in 2012. The statistic shows that in addition to participating in exhibitions, 78 percent of trade show exhibitors reported making use of face-to-face sales calls and 53 percent reported making use of education conferences with a small exhibit component.
Use of face-to-face interaction by trade show exhibitors in the United States in 2012, by type of event
Characteristic
Share of respondents reporting participation
Sales calls
78%
Education conferences with a small exhibition component
53%
Private events
48%
Vendor user group conferences/meetings*
22%
Vendor permanent location (demo/briefing centers) or vendor produced technical conferences or exhibitions*
International and domestic participants in the top business-to-business exhibitions in the United States**
Method of interview
Online survey
Supplementary notes
* Type of private events. ** This includes a sampling from attendees and exhibitors from 27 of the top 250 exhibitions and a sampling from Exhibitrac's top 250 exhibitions database. For more information on survey methodology see the source. Note: Face-to-face events and interactions include: exhibits at exhibitions, conventions, annual meetings; educational conferences with a small exhibit component; educational conferences without exhibits; hosted buyer events; sales calls; vendor permanent locations (demo/briefing centers); vendor user group conferences/meetings; vendor produced technical conferences or exhibitions; vendor produced road shows or mobile truck exhibits.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
CEIR. (August 23, 2012). Use of face-to-face interaction by trade show exhibitors in the United States in 2012, by type of event [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/257533/use-of-face-to-face-interaction-by-trade-show-exhibitors-in-the-us-by-type-of-event/
CEIR. "Use of face-to-face interaction by trade show exhibitors in the United States in 2012, by type of event." Chart. August 23, 2012. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/257533/use-of-face-to-face-interaction-by-trade-show-exhibitors-in-the-us-by-type-of-event/
CEIR. (2012). Use of face-to-face interaction by trade show exhibitors in the United States in 2012, by type of event. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/257533/use-of-face-to-face-interaction-by-trade-show-exhibitors-in-the-us-by-type-of-event/
CEIR. "Use of Face-to-face Interaction by Trade Show Exhibitors in The United States in 2012, by Type of Event." Statista, Statista Inc., 23 Aug 2012, https://www.statista.com/statistics/257533/use-of-face-to-face-interaction-by-trade-show-exhibitors-in-the-us-by-type-of-event/
CEIR, Use of face-to-face interaction by trade show exhibitors in the United States in 2012, by type of event Statista, https://www.statista.com/statistics/257533/use-of-face-to-face-interaction-by-trade-show-exhibitors-in-the-us-by-type-of-event/ (last visited December 05, 2024)
Use of face-to-face interaction by trade show exhibitors in the United States in 2012, by type of event [Graph], CEIR, August 23, 2012. [Online]. Available: https://www.statista.com/statistics/257533/use-of-face-to-face-interaction-by-trade-show-exhibitors-in-the-us-by-type-of-event/
