This statistic shows the share of respondents (exhibition attendees) who reported participating in events where face-to-face interaction and marketing was used in the United States in 2012. Sixty-one percent of respondents reported participating in private or proprietary events, while 59 percent reported making use of face-to-face sales calls.
Use of face-to-face interaction by exhibition visitors in the United States in 2012, by type of event
Characteristic
Share of respondents reporting participation
Private or proprietary events
61%
Face-to-face sales calls
59%
Educational conferences with a small exhibition component
International and domestic participants in the top business-to-business exhibitions in the United States**
Method of interview
Online survey
Supplementary notes
*This includes a sampling from attendees and exhibitors from 27 of the top 250 exhibitions and a sampling from Exhibitrac's top 250 exhibitions database. For more information on survey methodology see the source. Note: Face-to-face events and interactions include: exhibits at exhibitions, conventions, annual meetings; educational conferences with a small exhibit component; educational conferences without exhibits; hosted buyer events; sales calls; vendor permanent locations (demo/briefing centers); vendor user group conferences/meetings; vendor produced technical conferences or exhibitions; vendor produced road shows or
mobile truck exhibits.
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CEIR. (August 23, 2012). Use of face-to-face interaction by exhibition visitors in the United States in 2012, by type of event [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/257526/use-of-face-to-face-interaction-by-exhibition-visitors-in-the-us-by-type-of-event/
CEIR. "Use of face-to-face interaction by exhibition visitors in the United States in 2012, by type of event." Chart. August 23, 2012. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/257526/use-of-face-to-face-interaction-by-exhibition-visitors-in-the-us-by-type-of-event/
CEIR. (2012). Use of face-to-face interaction by exhibition visitors in the United States in 2012, by type of event. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/257526/use-of-face-to-face-interaction-by-exhibition-visitors-in-the-us-by-type-of-event/
CEIR. "Use of Face-to-face Interaction by Exhibition Visitors in The United States in 2012, by Type of Event." Statista, Statista Inc., 23 Aug 2012, https://www.statista.com/statistics/257526/use-of-face-to-face-interaction-by-exhibition-visitors-in-the-us-by-type-of-event/
CEIR, Use of face-to-face interaction by exhibition visitors in the United States in 2012, by type of event Statista, https://www.statista.com/statistics/257526/use-of-face-to-face-interaction-by-exhibition-visitors-in-the-us-by-type-of-event/ (last visited December 05, 2024)
Use of face-to-face interaction by exhibition visitors in the United States in 2012, by type of event [Graph], CEIR, August 23, 2012. [Online]. Available: https://www.statista.com/statistics/257526/use-of-face-to-face-interaction-by-exhibition-visitors-in-the-us-by-type-of-event/
