This statistic shows the value of face-to-face interaction and marketing to trade show, conference and exhibition exhibitors in the United States in 2012. The statistic shows that 85 percent of exhibitors rated face-to-face interaction with existing and prospective customers as very or extremely important in performing their jobs.
Value of face-to-face interaction to trade show exhibitors in the United States in 2012, by type
Characteristic
Share of respondents rating face-to-face interaction very or extremely important
Interaction with existing and prospective customers
International and domestic participants in the top business-to-business exhibitions in the United States*
Method of interview
Online survey
Supplementary notes
* This includes sampling from attendees and exhibitors from 27 of the top 250 exhibitions and a sampling from Exhibitrac's top 250 exhibitions database. For more information on survey methodology the source. Note: Face-to-face interactions include: exhibits at exhibitions, conventions, annual meetings; educational conferences with a small exhibit component; educational conferences without exhibits; hosted buyer events; sales calls; vendor permanent locations (demo/briefing centers); vendor user group conferences/meetings; vendor produced technical conferences or exhibitions; vendor produced road shows or mobile truck exhibits.
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CEIR. (August 23, 2012). Value of face-to-face interaction to trade show exhibitors in the United States in 2012, by type [Graph]. In Statista. Retrieved September 16, 2024, from https://www.statista.com/statistics/257522/value-of-face-to-face-interaction-to-trade-show-exhibitors-in-the-us-by-type/
CEIR. "Value of face-to-face interaction to trade show exhibitors in the United States in 2012, by type." Chart. August 23, 2012. Statista. Accessed September 16, 2024. https://www.statista.com/statistics/257522/value-of-face-to-face-interaction-to-trade-show-exhibitors-in-the-us-by-type/
CEIR. (2012). Value of face-to-face interaction to trade show exhibitors in the United States in 2012, by type. Statista. Statista Inc.. Accessed: September 16, 2024. https://www.statista.com/statistics/257522/value-of-face-to-face-interaction-to-trade-show-exhibitors-in-the-us-by-type/
CEIR. "Value of Face-to-face Interaction to Trade Show Exhibitors in The United States in 2012, by Type." Statista, Statista Inc., 23 Aug 2012, https://www.statista.com/statistics/257522/value-of-face-to-face-interaction-to-trade-show-exhibitors-in-the-us-by-type/
CEIR, Value of face-to-face interaction to trade show exhibitors in the United States in 2012, by type Statista, https://www.statista.com/statistics/257522/value-of-face-to-face-interaction-to-trade-show-exhibitors-in-the-us-by-type/ (last visited September 16, 2024)
Value of face-to-face interaction to trade show exhibitors in the United States in 2012, by type [Graph], CEIR, August 23, 2012. [Online]. Available: https://www.statista.com/statistics/257522/value-of-face-to-face-interaction-to-trade-show-exhibitors-in-the-us-by-type/
