This statistic shows the reported value of face-to-face interaction to trade show and exhibition attendees in the United States in 2012. The statistic shows that 81 percent of respondents reported that face-to-face interaction with potential vendors was very or extremely important in performing their jobs.
Value of face-to-face interaction to trade show and exhibition attendees in the United States in 2012, by type
Characteristic
Share of respondents rating face-to-face interaction very or extremely important
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International and domestic participants in the top business-to-business exhibitions in the United States*
Method of interview
Online survey
Supplementary notes
* This includes sampling from attendees and exhibitors from 27 of the top 250 exhibitions and a sampling from Exhibitrac's top 250 exhibitions database. For more information on survey methodology see the source. Note: Face-to-face interactions include: exhibits at exhibitions, conventions, annual meetings; educational conferences with a small exhibit component; educational conferences without exhibits; hosted buyer events; sales calls; vendor permanent locations (demo/briefing centers); vendor user group conferences/meetings; vendor produced technical conferences or exhibitions; vendor produced road shows or mobile truck exhibits.
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CEIR. (August 23, 2012). Value of face-to-face interaction to trade show and exhibition attendees in the United States in 2012, by type [Graph]. In Statista. Retrieved April 11, 2025, from https://www.statista.com/statistics/257518/value-of-face-to-face-interaction-to-trade-show-attendees-in-the-us-by-type/
CEIR. "Value of face-to-face interaction to trade show and exhibition attendees in the United States in 2012, by type." Chart. August 23, 2012. Statista. Accessed April 11, 2025. https://www.statista.com/statistics/257518/value-of-face-to-face-interaction-to-trade-show-attendees-in-the-us-by-type/
CEIR. (2012). Value of face-to-face interaction to trade show and exhibition attendees in the United States in 2012, by type. Statista. Statista Inc.. Accessed: April 11, 2025. https://www.statista.com/statistics/257518/value-of-face-to-face-interaction-to-trade-show-attendees-in-the-us-by-type/
CEIR. "Value of Face-to-face Interaction to Trade Show and Exhibition Attendees in The United States in 2012, by Type." Statista, Statista Inc., 23 Aug 2012, https://www.statista.com/statistics/257518/value-of-face-to-face-interaction-to-trade-show-attendees-in-the-us-by-type/
CEIR, Value of face-to-face interaction to trade show and exhibition attendees in the United States in 2012, by type Statista, https://www.statista.com/statistics/257518/value-of-face-to-face-interaction-to-trade-show-attendees-in-the-us-by-type/ (last visited April 11, 2025)
Value of face-to-face interaction to trade show and exhibition attendees in the United States in 2012, by type [Graph], CEIR, August 23, 2012. [Online]. Available: https://www.statista.com/statistics/257518/value-of-face-to-face-interaction-to-trade-show-attendees-in-the-us-by-type/
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