This statistic shows the online advertising expenditure in China from the first quarter 2012 to the fourth quarter 2012, broken down by major industries. In the first quarter of 2012, the food and drink industry spent around 280 million yuan on online advertising.
Online advertising expenditure in China from 1st quarter 2012 to 4th quarter 2012, by industry
(in million yuan)
The data is calculated based on daily measurement of brand image advertising on 200 mainstream internet media excluding text link and some targeted advertisements. The values have been estimated.
1 yuan equals approximately 0.16 U.S. dollars and 0.12 euros as of April 2013
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
iResearch. (March 13, 2013). Online advertising expenditure in China from 1st quarter 2012 to 4th quarter 2012, by industry (in million yuan) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/257423/online-advertising-expenditure-in-china-by-industry/
iResearch. "Online advertising expenditure in China from 1st quarter 2012 to 4th quarter 2012, by industry (in million yuan)." Chart. March 13, 2013. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/257423/online-advertising-expenditure-in-china-by-industry/
iResearch. (2013). Online advertising expenditure in China from 1st quarter 2012 to 4th quarter 2012, by industry (in million yuan). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/257423/online-advertising-expenditure-in-china-by-industry/
iResearch. "Online Advertising Expenditure in China from 1st Quarter 2012 to 4th Quarter 2012, by Industry (in Million Yuan)." Statista, Statista Inc., 13 Mar 2013, https://www.statista.com/statistics/257423/online-advertising-expenditure-in-china-by-industry/
iResearch, Online advertising expenditure in China from 1st quarter 2012 to 4th quarter 2012, by industry (in million yuan) Statista, https://www.statista.com/statistics/257423/online-advertising-expenditure-in-china-by-industry/ (last visited December 30, 2024)
Online advertising expenditure in China from 1st quarter 2012 to 4th quarter 2012, by industry (in million yuan) [Graph], iResearch, March 13, 2013. [Online]. Available: https://www.statista.com/statistics/257423/online-advertising-expenditure-in-china-by-industry/
