According to a study released in early 2023, three out of four marketers and exhibitors surveyed across the United States expressed confidence in their trade shows achieving better results that year than in 2022. Around 16 percent said they were extremely confident about it, while nine percent reported being doubtful.
Marketers' and exhibitors' confidence in their trade shows achieving better results than in the previous year in the United States as of March 2023
Characteristic
Share of respondents
Confident
75%
Extremely confident
16%
Doubtful
9%
• Confident 75%
• Extremely confident 16%
• Doubtful 9%
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Exhibitor. (March 3, 2023). Marketers' and exhibitors' confidence in their trade shows achieving better results than in the previous year in the United States as of March 2023 [Graph]. In Statista. Retrieved April 19, 2025, from https://www.statista.com/statistics/257296/confidence-in-future-trade-show-marketing-results-in-the-us/
Exhibitor. "Marketers' and exhibitors' confidence in their trade shows achieving better results than in the previous year in the United States as of March 2023." Chart. March 3, 2023. Statista. Accessed April 19, 2025. https://www.statista.com/statistics/257296/confidence-in-future-trade-show-marketing-results-in-the-us/
Exhibitor. (2023). Marketers' and exhibitors' confidence in their trade shows achieving better results than in the previous year in the United States as of March 2023. Statista. Statista Inc.. Accessed: April 19, 2025. https://www.statista.com/statistics/257296/confidence-in-future-trade-show-marketing-results-in-the-us/
Exhibitor. "Marketers' and Exhibitors' Confidence in Their Trade Shows Achieving Better Results than in The Previous Year in The United States as of March 2023." Statista, Statista Inc., 3 Mar 2023, https://www.statista.com/statistics/257296/confidence-in-future-trade-show-marketing-results-in-the-us/
Exhibitor, Marketers' and exhibitors' confidence in their trade shows achieving better results than in the previous year in the United States as of March 2023 Statista, https://www.statista.com/statistics/257296/confidence-in-future-trade-show-marketing-results-in-the-us/ (last visited April 19, 2025)
Marketers' and exhibitors' confidence in their trade shows achieving better results than in the previous year in the United States as of March 2023 [Graph], Exhibitor, March 3, 2023. [Online]. Available: https://www.statista.com/statistics/257296/confidence-in-future-trade-show-marketing-results-in-the-us/
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