During a winter 2023/24 survey carried out among advertising and data decision-makers at brands, agencies, and publishers from the United States, 54 percent of respondents stated they were planning to spend more on connected TV as a result of privacy legislation and/or signal loss (third-party cookie deprecation). Creator/influencer marketing, paid search, and social media were also named by at least half of the respondents.
Share of ad buyers who were planning to increase spending on selected digital advertising channels due to legislation and third-party cookie deprecation in the United States as of February 2024
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MarketingCharts. (April 8, 2024). Share of ad buyers who were planning to increase spending on selected digital advertising channels due to legislation and third-party cookie deprecation in the United States as of February 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/257294/planned-changes-to-marketing-budgets-in-the-us-by-channel/
MarketingCharts. "Share of ad buyers who were planning to increase spending on selected digital advertising channels due to legislation and third-party cookie deprecation in the United States as of February 2024." Chart. April 8, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/257294/planned-changes-to-marketing-budgets-in-the-us-by-channel/
MarketingCharts. (2024). Share of ad buyers who were planning to increase spending on selected digital advertising channels due to legislation and third-party cookie deprecation in the United States as of February 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/257294/planned-changes-to-marketing-budgets-in-the-us-by-channel/
MarketingCharts. "Share of Ad Buyers Who Were Planning to Increase Spending on Selected Digital Advertising Channels Due to Legislation and Third-party Cookie Deprecation in The United States as of February 2024." Statista, Statista Inc., 8 Apr 2024, https://www.statista.com/statistics/257294/planned-changes-to-marketing-budgets-in-the-us-by-channel/
MarketingCharts, Share of ad buyers who were planning to increase spending on selected digital advertising channels due to legislation and third-party cookie deprecation in the United States as of February 2024 Statista, https://www.statista.com/statistics/257294/planned-changes-to-marketing-budgets-in-the-us-by-channel/ (last visited December 23, 2024)
Share of ad buyers who were planning to increase spending on selected digital advertising channels due to legislation and third-party cookie deprecation in the United States as of February 2024 [Graph], MarketingCharts, April 8, 2024. [Online]. Available: https://www.statista.com/statistics/257294/planned-changes-to-marketing-budgets-in-the-us-by-channel/
