During a survey among event marketers in the United States released in early 2024, approximately 37 percent reported plans to increase their trade show-related budget for social media, while 60 percent intended to maintain it. Around 30 percent wanted to raise their spending on event-related content creation, whereas 60 percent planned to keep it the same. According to the same study, most U.S. event marketers felt optimistic about the effectiveness of trade shows.
Planned change in selected trade show-related activities' budgets according to event marketers in the United States as of February 2024
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Exhibitor. (February 8, 2024). Planned change in selected trade show-related activities' budgets according to event marketers in the United States as of February 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/257291/planned-change-to-trade-show-budgets-in-the-us-by-type-of-expense/
Exhibitor. "Planned change in selected trade show-related activities' budgets according to event marketers in the United States as of February 2024." Chart. February 8, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/257291/planned-change-to-trade-show-budgets-in-the-us-by-type-of-expense/
Exhibitor. (2024). Planned change in selected trade show-related activities' budgets according to event marketers in the United States as of February 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/257291/planned-change-to-trade-show-budgets-in-the-us-by-type-of-expense/
Exhibitor. "Planned Change in Selected Trade Show-related Activities' Budgets According to Event Marketers in The United States as of February 2024." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/257291/planned-change-to-trade-show-budgets-in-the-us-by-type-of-expense/
Exhibitor, Planned change in selected trade show-related activities' budgets according to event marketers in the United States as of February 2024 Statista, https://www.statista.com/statistics/257291/planned-change-to-trade-show-budgets-in-the-us-by-type-of-expense/ (last visited December 21, 2024)
Planned change in selected trade show-related activities' budgets according to event marketers in the United States as of February 2024 [Graph], Exhibitor, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/257291/planned-change-to-trade-show-budgets-in-the-us-by-type-of-expense/
