According to a survey released in early 2024, approximately 42 percent of responding event marketers in the United States stated their exhibit-marketing budgets remained the same compared to the previous year. Little more than one-third (or 34 percent) of the interviewees reported an increase, while 19 percent said it decreased.
Planned annual change in exhibit-marketing budgets according to event marketers in the United States as of February 2024
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Exhibitor. (February 8, 2024). Planned annual change in exhibit-marketing budgets according to event marketers in the United States as of February 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/257287/planned-change-to-trade-show-budgets-in-the-us/
Exhibitor. "Planned annual change in exhibit-marketing budgets according to event marketers in the United States as of February 2024." Chart. February 8, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/257287/planned-change-to-trade-show-budgets-in-the-us/
Exhibitor. (2024). Planned annual change in exhibit-marketing budgets according to event marketers in the United States as of February 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/257287/planned-change-to-trade-show-budgets-in-the-us/
Exhibitor. "Planned Annual Change in Exhibit-marketing Budgets According to Event Marketers in The United States as of February 2024." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/257287/planned-change-to-trade-show-budgets-in-the-us/
Exhibitor, Planned annual change in exhibit-marketing budgets according to event marketers in the United States as of February 2024 Statista, https://www.statista.com/statistics/257287/planned-change-to-trade-show-budgets-in-the-us/ (last visited December 23, 2024)
Planned annual change in exhibit-marketing budgets according to event marketers in the United States as of February 2024 [Graph], Exhibitor, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/257287/planned-change-to-trade-show-budgets-in-the-us/
